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September 14, 2007

Aside from Semicon Taiwan 2007 – An attraction of \”exiderdome\” by Siemens

Aside from Semicon Taiwan 2007 – An attraction of “exiderdome” by Siemens

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Friday, September 14, 2007

Semicon Taiwan 2007
SemiconTaiwan2007.jpg
Semicon Taiwan 2007 stories
  • 15 September 2007: Aside from Semicon Taiwan 2007 – An attraction of “exiderdome” by Siemens
  • 12 September 2007: Semicon Taiwan 2007 starts with 5 mainstream topics
  • 11 September 2007: SEMI predicts Taiwan will become the second largest semiconductor industry market in 2007
More information

Siemens “exiderdome”

Semicon Taiwan goes to the final day on September 14, one of exhibitors Siemens AG imported containers named “exiderdome” to Taiwan and held an exhibition at A13 Parking Lot in Xinyi District, Taipei City for professionals from some industries such as automation, semiconductor, and electronics experiencing the advantages on automation solutions by Siemens.

For this special exhibition, Wikinews Reporter Brock interviewed Stephen Huang (International Account Manager of Automation and Drives Department, Siemens Limited) and Ken Cheng (Director of Automation and Drives Department, Siemens Limited) for information on this exhibition.

Interview and Visit

Brock interviewed Stephen Huang

Why Choosing Taiwan?

Brock: Nice to visit “exiderdome” by Siemens AG in Taiwan, with the conjunction of Semicon Taiwan 2007, Why Siemens AG choose Taiwan as one of the exhibition place?

Huang: I’m appreciative of the interview by Wikinews. In fact, Siemens hoped every industry in Taiwan to understand the opportunity and advances of process of automation and obtain information in it with the “exiderdome” show in Taiwan. Even though this show is chosen during Semicon Taiwan 2007, but the solution ratio for semiconductor industry is only 2 or 3 percents because Siemens had lot of views on combinations from lower to upper factories and transformations on life cycles of products for every industry not only semiconductor.

Cheng: This the only and the first time Siemens held “exiderdome” show in Taiwan because Siemens cooperated with many industries and companies such as Taipei 101, Taipower, Taipei MRT, AU Optronics, AMD, National Semiconductor and had lots of achievements. Also, Siemens AG Headquarter chose Taiwan with the promotion of development on every industry and enterprise for the needs of the process on enterprise and automation.

Solutions on the Trend of Product Life Cycle

Brock: As of the Press Conference by SEMI on Tuesday, some of exhibitors remarked that lots of companies and enterprises in Taiwan should obtain new materials and upgrade production technologies because of trend of tracing new ideas and following the fashion by consumers, with those trends, how will Siemens have to do?

Huang: Siemens played as a roll of a solution provider for industries such as prime silicon and esoteric materials. Currently, lots of factories are particular about “product integration” and “quality than quantity”. Factories in Taiwan should also pay attention with the load of the industrial electricity, so that Siemens introduced “Totally Integrated Power” and “Total Integrated Automation” solutions for industries to the best result of reducing costs and unwanted waste at this “exiderdome” show.

Siemens on other investments

Brock: As I knew, Siemens was ever remarkable at telecommunication industry in Europe and ever cooperated with BenQ to build a brand new “BenQ-Siemens” CI. Why Siemens withdrew this industry afterwards and the effect on other departments of Siemens?

Huang: Surely, Siemens was ever well-known in telecommunication industry, but when the trend of communication generation (2G, CDMA, 3G, 3.5G, …) changes rapidly, Siemens lag behind Motorola slowly in the innovation of communication products. Afterwards, Siemens withdrew this industry but didn’t take any effect on other department such as electronics, RFID, and security. As people in Taiwan saw the night illumination devices at Taipei 101, Train of Taipei MRT, power supply on Taipower Co., Ltd., Siemens is surely proud with the achievement of them.

Cheng: We provided lots of solutions for different industries in Taiwan. To standardize the procession in every industry is what Siemens have to do currently. That’s why we turned from the competitor to service provider.

Other features on “exiderdome”

Multimedia Show of Atrium 2

Brock: Besides of the main two objects, is there any other feature on “exideerdome” in Taiwan?

Huang: In this exhibition, we provide solutions based on power supply, RFID technology, automation and sensor, each industry has its unique own solution. Also, at the multimedia guide of Atrium 2, we set a virtual environment with rotated mirrors on 3 walls for visitors who can rapidly enjoy the moment of the automation world and understand the advantages of automation for enterprises. That’s exactly matched with one of our main solution – “Total Integrated Automation”.

Siemens in Taiwan

Huang: After visiting the guides on 1F and 2F, you can witness the image and achievement by Siemens in Taiwan. Siemens has three branches in Taiwan and expand from the headquarter in Taipei. What Siemens do is to provide solutions for every industry, for the 2007 Semicon Taiwan, we also provide a standalone solution on semiconductor industry, and that’s why we chose Xinyi Shopping Area as the place in Taiwan to exhibit.

Summary

One of Siemens’ customer AMD ever set lounge outside of TWTC showground.

We can often see some exhibitors set lounge or held special activity on the Xinyi Shopping Area outside of TWTC showground to show their enterprise image or new technology. At past some years of Taipei Telecom, some companies chose East Area in Taipei as their showing stage like TransAsia Corporation. But in Computex Taipei, not only East Area in Taipei, but also Xinyi Shopping Area. Some of companies or exhibitors may invest some cost on the advertisement outside TWTC such as footbridge between Taipei 101 and TWTC or NYNY Department Store. Those were the good effect for some of trade shows in Taipei.

At Semicon Taiwan 2007, an exhibitor Siemens rented A13 Parking lot and imported containers to Taiwan to exhibit their results and solutions and had a good effect and promotion on exhibitions, and surely showed the excellence of their solution and image. We can predict that sideshow will be a great focus outside of main exhibition.



Sources

Wikinews
This exclusive interview features first-hand journalism by a Wikinews reporter. See the collaboration page for more details.
Wikinews
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

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September 12, 2007

Semicon Taiwan 2007 starts with 5 mainstream topics

Semicon Taiwan 2007 starts with 5 mainstream topics

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Wednesday, September 12, 2007

Semicon Taiwan 2007
SemiconTaiwan2007.jpg
Semicon Taiwan 2007 stories
More information

Opening Ceremony

Semicon Taiwan 2007, organized by SEMI and TAITRA, started from September 12 to 14 at Taipei World Trade Center Exhibition Hall 1 and 3. Organizers invited VIPs from semiconductor industry from Taiwan and other countries to join Opening Ceremony in the morning, and held “SEMI Theater” and executive forums related with 5 topics (300mm Prime, SiP Packaging & Testing, Solar Energy Industry, Secondary Market, Seismic Risk Management).

In the Opening Ceremony, Stanley Myers (President & CEO of SEMI Global Headquarters) continued the topic from press conference yesterday and praised the semiconductor industry in Taiwan, and he believed that Taiwan will still have a great improvement and achievement.

Terry Tsao (President of SEMI Southeast Asia) also remarked that SEMI Taiwan played as a assistant role in the semiconductor industry in Taiwan, with the holding of Semicon Taiwan, every exhibitors can exchange their own technologies from each other, and SEMI Taiwan also cooperated with Governments in Taiwan to help the development of the semiconductor industry in Taiwan.

Chao-yi Chen (Director General of Industrial Development Bureau of MOEA of R.O.C. Taiwan) mentioned that this show is still in progress such as exhibitors and professional visitors and buyers. And he believed that this show will establish brand new records in buyers and exhibitors’ trading opportunities.

According to SEMI Taiwan, this year of Semicon Taiwan has more than 750 exhibitors that used more than 1,450 booths to exhibit, with a 16.5% growing rate more than last year. SEMI Taiwan predicted that more than 40,000 professional visitors will come to visit this show.

Sources

Wikinews
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.


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This text comes from Wikinews. Permission is granted to copy, distribute and/or modify this document under the terms of the Creative Commons Attribution 2.5 licence. For a complete list of contributors for this article, visit the corresponding history entry on Wikinews.

September 11, 2007

SEMI predicts Taiwan will become the second largest semiconductor industry market in 2007

SEMI predicts Taiwan will become the second largest semiconductor industry market in 2007

From Wikinews, the free news source you can write!
Jump to: navigation, search
Semicon Taiwan 2007
SemiconTaiwan2007.jpg
Semicon Taiwan 2007 stories
  • 15 September 2007: Aside from Semicon Taiwan 2007 – An attraction of “exiderdome” by Siemens
  • 12 September 2007: Semicon Taiwan 2007 starts with 5 mainstream topics
  • 11 September 2007: SEMI predicts Taiwan will become the second largest semiconductor industry market in 2007
More information

Tuesday, September 11, 2007

Executive Panel Discussion at Press Conference of Semicon Taiwan 2007
Image: Rico Shen.

Before the 12th Semicon Taiwan at Taipei World Trade Center (TWTC) starts, SEMI Taiwan held a press conference and announced semiconductor industry statistics about global market forecast and 300mm fab capacity.

At the conference, Stanley Myers remarked that Taiwan will have a great improvement and growth on investments of semiconductor materials and technologies. Currently, due to the requirements and performances of consumer products, the new technology will take effect on upgraded materials and costs of investments. Fabs of 300mm capacity grew up steadily from 2004, and Taiwan will be the 1st after Korea with its investment.

Also, George Yang (General Manager of Advanced Technology Materials, Inc. Asia) said that the life cycle of consumer products such as mp3s, digital cameras, …, etc. were different from their performance and trend of technology, if some of them were out-dated, materials and developing technologies should be upgraded and be fitted because of humanization and changing on consumer products.

Sources

Wikinews
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.


Bookmark-new.svg


This text comes from Wikinews. Permission is granted to copy, distribute and/or modify this document under the terms of the Creative Commons Attribution 2.5 licence. For a complete list of contributors for this article, visit the corresponding history entry on Wikinews.

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